Data is worth a lot of money, most people know that now. However few really understand how money is made from data, the data market. That is because the majority of market participants operate behind the scenes.

In previous research, we calculated how much Big Tech is earning from user data. In this article, we’ll explore the players operating in the shadows, the ones actually collecting and selling your data.

You have probably never heard of Acxiom, CoreLogic, and Epsilon. There is a reason for that. They like to keep quiet. These are some of the largest companies that earn…

Rita Personal Data

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