Data is worth a lot of money, most people know that now. However few really understand how money is made from data, the data market. That is because the majority of market participants operate behind the scenes. In previous research, we calculated how much Big Tech is earning from user…

Apple confirmed that IOS 14’s privacy changes will be rolled out next week and it’s already being dubbed an “atomic bomb” for the likes of Facebook and Google. We’ve compounded the PR reactions from around the world as the insane amount of content generated in the last week is slightly overwhelming. Here are our key takeaways and favourite bits: Forbes Forbes provides an excellent dive into Apple’s new privacy stance. Our favourite part, a quick concise explanation of ATT;

The rise of data-driven business models and their unprecedented growth has strongly increased the awareness around the value of data. Most people know they are the product in any free online service. Most people today are aware that their data is worth a lot of money. But why is our data worth so much? “It’s all about grabbing…

Privacy policies, every company has one, but how many are actually read? In the EU 18% of visitors fully read privacy policies in full. This problem has been consistent across industries. …

The fast rise of Big Tech is caused by multiple factors, such as network effects, the economy moving online and the unprecedented adoption of technology we’re encountering in this global pandemic. However, we believe that the most important factor in their capacity to collect and capitalise on data. To do…

2020 has finally ended. Let’s take a step back and wonder what 2021 will be made of. Instead of listing data privacy regulations or big tech lawsuits, here are 3 issues that every user should be aware of. 1. NO MORE ONLINE TRACKING? Not exactly. First, two reminders: Whenever you see a banner “we are using third-party…

Name 3 platforms or apps that you can’t live without ? You can’t go through a day on your phone or on the internet without them. To make it simple, they are the “gatekeepers” targeted by the Digital Markets Act (DMA). Calls for regulating big tech have been heard by…