How much is our Data worth?

The rise of data-driven business models and their unprecedented growth has strongly increased the awareness around the value of data. Most people know they are the product in any free online service. Most people today are aware that their data is worth a lot of money.

But why is our data worth so much?

“It’s all about grabbing user attention and predicting behaviour.”

  • The willingness to pay for online services
  • Time spent online, to estimate the number of ads viewed

Want to know YOUR data value?

Find out your personal data value on our Mobile App soon!. If you’re curious now, sign up for the Beta here.

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