WHAT WILL HAPPEN TO YOUR PERSONAL DATA IN 2021 AND WHY YOU SHOULD CARE?

1. NO MORE ONLINE TRACKING? Not exactly.

  • Whenever you see a banner “we are using third-party cookies” pop and click on the “accept all” button, your consumer behaviour is being tracked across websites to generate a virtual user profile. All in all, third-party cookies are the reason why you are under the impression that Google is listening to your thoughts
  • Together Google and Apple web browsers and smart mobile Oss are the gateways to third party cookies.

What will actually change? Before, user’s consent was lost and buried in the privacy setting now, it’s inevitable when you open an app.

2. MORE DATA BREACHES? For sure.

3. WHAT WILL HOLD EVERYONE’S ATTENTION? Your face.

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